For the last decade world has become global village where by one can get information of what is happening in the whole world, shop, advertise his Company or business while at his or her bed room. This transition has changed many individuals and businesses owner for they can use this technology to advertise their companies, book for bus or plane tickets online, purchase products, get information and connect with their friends and families abroad. Among all those advantages brought up by the Internet I am going to talk about advertising being one of booming activities on the Internet. It has become easy and cheaper for companies owners to advertise their product and services than ever before because with Internet one can post his or her advert free and again it does not restrict the type of product or service to be advertised. Being easy and cheap way of advertising it has methods of doing it.
There are many methods of advertising online e.g. advertising via email, social networks, websites and blogs. In my article am going to talk on how to advertise through social networks specifically using Facebook as a method of advertising. Facebook has now become the largest social network and among most visited website in the world creating interest to companies and small business owner to use it for advertisement. Being a tool for advertising it has several methods of positing these adverts e.g. positing them in your wall, using fan page and chatting direct with your clients.
Positing an advert to your Facebook wall is one of the common methods used by companies and businesses owners to advertise their goods and services. Here you post an advert in your wall and it’s viewed by all your friends in Facebook unless you specify who should see your comment. This method doesn’t focus on any specific group as a fan page does, thus any body can view, like or comment on the advert.
Using a Facebook fan page is among the best methods for advertising because you focus only on people who are interested on specific goods and services hence enabling you to advertise to only who are interested to your service. This may give your clients a chance to give out their views about the products and recommendations hence enabling you to know your weaknesses and strengths. Through this interaction between clients and the company owner it creates trust in both parties which creates future relationship.
The other method is chatting direct to your client where by you communicate direct to them using chatting window. Here you may decide to use a webcam, where both of you will see each other on screen as you are chatting. This method creates confidence in both parties that everyone will feel free to participate in the business. Although it may be a time consuming method, it is more influential because the company owner has a chance to convince the client about his or her goods and services.
All these methods are easy to use, but for one to succeed, they have to go the extra mile like using exciting stories or jokes with attached message in it. These methods may work hand in hand with each other so I recommend those who want to succeed in advertising in Facebook to use these three methods and they will find their businesses growing. Somebody somewhere quoted that “success is achieved by trying all what appears hard to other” so just try this and you will see the shinning results. I wish to end there promising a similar article soon.
Julius Nyamai is Internet marketer who likes helping, making friends and socializing with other people. He has been doing Internet marketing since 2008. Being in this business for so long, have given him experience. He have been educating the youths on how to make money online and he is in the process of beginning an online conference